ORANJEBOOM - ADD SOME DUTCH
Since the 17th century Oranjeboom has been conquering the world with their premium export beers. To revive this legacy Oranjeboom kicked off their brand new campaign "ADD SOME DUTCH". This is the first film of a series that will be used in their worldwide campaign.
Famous icons from the Netherlands are the lead characters in the global campaign. The first film features two Dutch friends traveling to London to surprise locals by beaming gigantic animations of windmills and tulips on key landmarks in the city center.
Client: UNITED DUTCH BREWERIES
Concept: Reijer van Kasteren