ICONIX - FOCUSED ENERGY

How do you make a film with an empty can?

To make impact..

Talent, ambition and energy..

Need your focus.

ICONIX is a different kind of energy drink, focused on millennials that are ready to make an impact on the world. So what did we do? Make a film full of energy, focused on several millennials all making their impact on the world.

To engage and spread the word ONE:NIL and FALSUM partnered up and created a social media and TVC campaign that captivates their core values all within 15 seconds. ICONIX is a partner for AJAX and AJAX eSports as well.

We combined forces with MAJORFIFTH and came up with a fresh approach to making music for this project: using the sound of an empty ICONIX can.

The combination of flashing, cinematic and energizing footage with music created from scratch (literally;) results in a film that shows that ICONIX helps people achieve greatness with focused energy.